My name is Chase Fisher, and I created F4 because I lived through the fire—and came out forged. After spending years stuck in a toxic marriage, weighing over 400 pounds, on 11 medications, and completely disconnected from who I was meant to be, I hit a breaking point. I chose to rebuild everything—starting with my faith. I surrendered my life to God, took control of my health, dropped over 150 pounds, and found purpose through discipline and truth.

F4 stands for Faith, Fitness, Family, and Freedom—the four elements that saved my life and gave it direction. This brand isn’t about fashion. It’s about showing up. For yourself, for your family, and for the mission God has for you. When you wear F4, you wear a standard—one that says you refuse to live passively. You live on purpose.